People generally don’t like surprises – unless it’s a surprise birthday party; however, preparing for the unexpected is just part of doing business for today’s leaders. Fostering a culture of readiness and resilience can make all the difference in managing crises effectively. This preparedness, combined with proactive scenario planning and transparent communication, serves as the foundation for effective crisis leadership.
Major past events have shaped crisis management. In today’s world of 24/7 news, social media and viral videos, we must be prepared to respond accurately and decisively to maintain trust and protect brand reputation.
Want more? Go to this article in Forbes Business Council, the foremost growth and networking organization for business owners and leaders, for the full read. This article is authored by PathGuide’s, Eric Allais.