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"Not only does Latitude do everything for Eldorado they were told it would do, but we have a knowledgeable staff dedicated to helping our customers be successful.  Everyone [at PathGuide] is accessible and most importantly responsive.  Eldorado’s conversion to Latitude was the most enjoyable software implementation like no other."  

Douglas Hunter, Warehouse Operations Manager
Eldorado Trading Company
Broomfield, CO


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PathGuide Technologies Establishes Latitude Advisory Board to Leverage Expertise of Respected Distribution Executives  

Industry executives from across the U.S. and Canada help PathGuide shape its roadmap for delivering warehouse management system solutions


SEATTLE - May 11, 2010 - PathGuide® Technologies ( a leading provider of warehouse management systems (WMS) for industrial and retail distributors, today announced that it has formed an advisory board to help guide the expansion of the company's capabilities in existing and new markets.  Chaired by Roy Bragg, vice president of operations for British Columbia-based E.B. Horsman & Son, the Latitude Advisory Board (LAB) is tasked with leveraging the members' seasoned distribution experience to help shape PathGuide's training programs for Latitude customers, and to provide advice on future product enhancements.

The LAB members, all experienced users of PathGuide's Latitude WMS, are based in Canada and the U.S. and represent multiple industries ranging from electrical distribution and retail to marine supplies and architectural detailing.  In addition to Bragg, the members include:

  • - Michelle MacLeod, facility manager, King Architectural Metals, Dallas, TX
  • - David Maldonado, manager of information systems, Shelton, CT
  • - Tom Lorenz, Jr., president, Lorenz & Jones Marine Distributors, Inc., Ankeny, IA
  • - Jim Hart, senior vice president of operations, Jensen Distribution Services, Spokane, WA
  • - Mike McLendon, vice president, McLendon Hardware, Renton, WA
  • - Susan Robinson, president & CEO, IRLY Distributors Ltd., British Columbia, Canada

"PathGuide has always treated its customers more as partners, and the company's welcoming response to our suggestion to create the LAB is a testament to its philosophy," Bragg noted.  "LAB members are now actively working with senior management in an advisory role, and will provide more hands-on support in the future, such as by serving as a beta test group for Latitude software updates." 

PathGuide's Latitude Warehouse Management System is a modular software suite that automates warehousing and distribution to provide real-time online information about all inventories. It automates all operations from receiving and order picking, to manifesting and truck route/stop management. Latitude integrates seamlessly with major Enterprise Resource Planning (ERP) business systems from such companies as Activant, Infor, Microsoft and Oracle.

"It's not often that users approach a company to offer their valuable insight for product enhancements and the development of training modules," said Eric Allais, president & CEO at PathGuide.  "For this reason, the LAB may be unique in our industry and speaks volumes about our enthusiastic customers.  We look forward to working closely with the LAB in the coming months and to seeing the entire group at its next formal meeting at the annual Latitude User Conference, scheduled for October 3-5 in San Diego."

About PathGuide Technologies

PathGuide Technologies, Inc., a privately held company founded in 1989, is a leading provider of warehouse management solutions for industrial & retail distributors across North America. PathGuide's software and services help suppliers increase productivity and order accuracy, improve customer service and lower labor costs, ultimately driving greater profitability.  To learn how distributors of all sizes can benefit from improved warehouse management, visit


PathGuide is a registered trademark of PathGuide Technologies Inc. in the United States.